Who doesn’t love the smell of freshly baked bread? I’ve noticed grocery stores are starting to put their bakeries closer to the front door, to hit you with that intoxicating smell as soon as you walk in. Research suggests that the smell of baking bread actually makes people act more kind to strangers. (1)
That smell might become more frequent in all of our lives. AdAge reports today that Amazon is beginning to build bakeries into their new distribution centers.(2) Imagine the smell of fresh bread everywhere. Amazon’s drones will be flying all over the place delivering people fresh bread and whatever else they need.
If the smell of fresh bread really makes us more kind to strangers, maybe this is Amazon’s strategy to prevent drone theft. Overwhelm would-be criminals with the powerful aroma of freshly baked bread.
Just a thought 🙂